AEW Brand
Brand Identity Design
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Case Study: AEW Brand – Comfort Meets Contemporary Living
AEW Brand came to Pixobox with a clear goal — to redefine how comfort and style blend into everyday living. As a home-grown furniture brand specializing in chairs and tables for modern homes, they wanted a strong, relatable identity that speaks to both practicality and aesthetic value.
Our mission was to build a modern, warm, and memorable brand that would position AEW as a go-to choice for homeowners who care about both comfort and design.
What We Delivered
Logo Design
A clean, geometric mark combining the initials “AEW” with a stylized furniture silhouette to reinforce brand recall.
Color Palette
Earthy neutrals paired with soft wood tones and modern charcoal — striking a balance between coziness and sophistication.
Brand Guidelines
Bold, structured fonts paired with soft secondary typefaces to reflect both strength and comfort.
Visual Assets
Social media templates, packaging mockups, and digital presentation designs aligned with the new identity.
Our Approach
AEW Brand came to Pixobox with a clear goal — to redefine how comfort and style blend into everyday living. As a home-grown furniture brand specializing in chairs and tables for modern homes, they wanted a strong, relatable identity that speaks to both practicality and aesthetic value.
Our mission was to build a modern, warm, and memorable brand that would position AEW as a go-to choice for homeowners who care about both comfort and design.
📈Impact: The Glow-Up in Action
52% Increase in Social Media Engagement
The new identity helped AEW position itself as a premium-yet-affordable furniture brand. Customers responded positively to the clean, relatable aesthetic.
A 60% increase in likes and shares on skincare tips and product showcase posts
A noticeable uptick in follower growth, especially from the brand’s target demographic (ages 22–35)
Improved brand interactions through DMs and comments, leading to higher community trust
📲 40% Growth in Online Engagement
With the new visual assets and branding templates, AEW’s Instagram saw a sharp increase in engagement. Product showcase posts, reels, and stories became more shareable and professional.
Retail partners have reported better customer pick-up rates and shelf visibility
The iconic logo and pastel-gold palette have helped the products stand out among competitors
Customers now associate Gleaming Glow with quality and elegance, creating stronger brand memory
🛒 Boost in Customer Inquiries & Sales
Retail partners and online buyers appreciated the new visual branding, which made AEW products feel trustworthy and stylish. Product pages with the new designs saw a higher conversion rate.
Increased word-of-mouth marketing and user-generated content from happy customers
Improved retention and repeat purchase behavior from early adopters
A rise in influencer collaborations, driven by the visual appeal and consistency of the brand
We worked with largest
global brands
